Three massive curves
Good products ride one trend. Great products sit at the intersection of several. The conviction that the TonPass Wallet Access Gift Card will be the dominant product of the next 5 years comes from its precise position at the intersection of three curves.
- Global gift card market $470B (growing 7% annually)
- Stablecoin circulation $180B ($5B in 2020 β $180B in 2025, 36x)
- Global unbanked population 1.7B (mostly SEA Β· Africa Β· Latin America)
The unbanked will come first
Of the 1.7B unbanked people, most have a smartphone and Telegram. Opening a bank account is effectively impossible for them β missing ID documents, minimum balance requirements, monthly fees.
But they already have Telegram and Face ID. When a parent working abroad wants to send $100 to their child, bank transfer is impossible. A TonPass gift link is possible.
Developed-market users follow
For users in Korea, the US, EU, and Japan, the card becomes a 'convenient gift.' Sending $50 in stablecoin to a friend replaces buying a gift voucher. Workplace quarterly rewards, startup launch gifts, wedding cash gifts β every gifting scenario converts to digital.
Enterprise + creator economy
In parallel, enterprise B2B issuance and global creator sponsorship create separate massive demand. 5-year projection:
- Year 1 β 100K cards, 60K new users, $300K revenue
- Year 2 β 400K, 300K, $2M
- Year 3 β 1.5M, 1.2M, $10M
- Year 4 β 4M, 3M, $30M
- Year 5 β 10M, 8M, $80M
βGifting is the oldest human act. Combine it with the oldest digital asset (the dollar), and the outcome is inevitable.β
